Goodwill and SCAD

January 20, 2017
|
Service Design

Project

For our Service and ecology class we were tasked to compile, validate and craft a working strategy for Goodwill of the Coastal Empire. This project was were we learned to always place our users at the forefront of our minds. All pictures illustrates concepts pitched to the Goodwill's project lead in a meeting. Click here for the complete slideshow!

‍A moving pod branded with the campaign's logo while promoting the contest

Process

For a detailed view of our process, have a look at our slideshow. We conducted collaboration sessions between Goodwill and SCAD to increase buy-in and also to unleash the expertise of both Goodwill and SCAD's person in charge. The work we did was to develop working solutions while providing our reasons for suggesting all our strategies.

Marketing materials promoting our effort

Role

The role I played in this project was providing initial leadership to move the team forward, work with some team members to compile data and understand stakeholders needs, craft personas based on both primary and secondary data, craft storyboard visuals, and craft workable and realistic concepts/solutions with the team.

Deliverable 

The project was eventually presented to the Goodwill of the Coastal Empire Board of Directors after approval from key SCAD personnel. In case you missed it, click here for the complete slideshow! Since the first pilot project, the 1st Goodwill and SCAD, Cause and Effect project collected a total of 41,675lbs total pounds of donations, including 10,418.75lbs and 31,256.25lbs of both recycled and resale material respectively. The SCAD donation drive hence supports Goodwill's Mission by providing 9,975 hours of Career Counseling and 3,764 hours of job training. 

A facebook mockup
‍Because our solution is location specific, we pitched to involve Goodwill's Broughton street's  window display as well

Thumbnail photo credit: Mike Mozart of TheToyChannel and JeepersMedia on YouTube.